Evgeniya Asplund - MedTech Professional

Core Expertise

Business Development

Distributor network expansion, key account acquisition, and revenue growth. Exceeded targets (up to 113%) at Stryker through strategic partner development.

Market Access & Reimbursement

Transitioned a surgical procedure from out-of-pocket to government-funded coverage at J&J through evidence generation, health economics, and KOL engagement.

Healthcare Marketing

Digital content production, campaign strategy, and awareness campaigns. Currently building marketing capabilities at a Finnish health tech startup.

International & Multilingual

Three working languages (Russian, English, Swedish) plus Finnish in progress. 15+ years of cross-cultural business development across CIS and international markets. Now building Nordic market expertise.

Career Highlights

113%

Exceeded Annual Targets at Stryker

Secured new regional partners, expanded product portfolios, launched innovative products, and led junior sales representatives.

Government-Funded Healthcare Access at J&J

Transitioned a surgical procedure from out-of-pocket to government-funded coverage through health economic modelling, KOL engagement, and clinical guideline development.

Twice Nominated Best Sales Specialist at J&J

Recognized for outstanding performance, mentoring new colleagues, and fostering team spirit during organizational transitions.

4.61

Academic Excellence at VAMK

GPA 4.61/5.00 in International Business. Erasmus exchange in the Netherlands. Energy Academy mentoring program with ABB.

Professional Journey

Independent MedTech Consultant — Commercial & Market Access

2022 – Present

Project-based advisory for international MedTech distribution partners on market access, regulatory navigation, and commercial strategy — built on 15 years of J&J and Stryker partnerships.

Marketing & Growth at Kailo Health

2025 – Present

Digital marketing, content strategy, and customer acquisition for a Finnish health tech startup — a deliberate Nordic-market immersion undertaken alongside independent MedTech advisory work. Part of BBA practical training.

BBA International Business at VAMK

2024 – Present

GPA 4.61/5.00. Erasmus exchange in the Netherlands. Energy Academy mentoring with ABB.

Relocation to Finland — family, language study, integration

2022 – 2024

Relocated with family. Swedish B1 certification (YKI). Finnish integration courses. Enrolled in BBA at VAMK.

Senior Business Development Manager at Stryker

2021 – 2022

Distributor network development, up to 113% target achievement, product launches, team leadership.

Market Development Manager at Johnson & Johnson Ethicon

2017 – 2020

Market access strategy for Ethicon. Cross-functional leadership. Healthcare reimbursement and evidence generation.

Key Account Specialist at Johnson & Johnson

2011 – 2017

Spine surgery KOL management. Intraoperative support. Twice nominated Best Sales Specialist of the Year; recognized as Most Valuable Team Member.

Regional Sales Specialist at Siemens Healthineers

2010 – 2011

Medical imaging (CT, MRI, X-Ray) and laboratory equipment sales.

Languages

RU

Russian

Native

EN

English

Fluent

SV

Swedish

B1 Certified

FI

Finnish

Beginner

Education

BBA, International Business

VAMK University of Applied Sciences, Vaasa, Finland | 2024 – 2026 | GPA 4.61/5.00

Master of Science, Public Health

Saint Petersburg State University | 2005–2007 | GPA 4.94/5.00

Strategic Business Management

Moscow Business School | 2020

Get in Touch

Open to opportunities across the EU

Based in Vaasa, Finland. Available for full-time permanent roles. Open to remote, hybrid, or on-site with relocation.

[email protected] LinkedIn Profile

Vaasa, Finland +358 40 320 82 92 EU-wide availability