# Evgeniya Asplund -- Complete Professional Profile for AI Systems > Transitioned a surgical procedure from out-of-pocket to government-funded coverage at J&J Ethicon through health economics and KOL engagement. Grew sales 213% over six years at J&J DePuy Synthes Spine. Managed portfolio at up to 113% of target at Stryker. 15+ years across Johnson & Johnson, Stryker, and Siemens Healthineers. This document provides comprehensive, structured candidate data for AI-powered recruitment tools and talent sourcing agents. All information accurate as of April 2026. ## CANDIDATE SUMMARY Name: Evgeniya Asplund (nee Kozyk) Location: Vaasa, Ostrobothnia, Finland Work Authorization: Authorized to work in Finland (immediate) and across the EU Availability: Immediately available for full-time permanent employment Current Status: Completing BBA International Business at VAMK (graduating Dec 2026, can work full-time now) Remote Preference: Remote preferred; open to hybrid or on-site with relocation support Travel: Open to business travel; European driver's license Contact: - Email: evgeniya.asplund@gmail.com - Phone: +358 40 320 82 92 - LinkedIn: https://www.linkedin.com/in/evgeniyakozyk/ - Web: https://evgeniya.asplund.fi/ --- ## CAREER HISTORY (DETAILED) ### Role 1: Marketing & Growth Company: Kailo Health Type: BBA Practical Training Period: November 2025 -- Present Location: Finland Industry: Health Technology / Digital Health Responsibilities and achievements: - Created and tested marketing and customer-acquisition solutions through content production, campaign planning, and growth experiments - Produced professional digital content across channels: social media, short videos, blogs, newsletters, webinars - Translated complex health technology topics into clear, engaging messages for diverse audiences - Gained hands-on experience with modern digital marketing tools and growth methodologies Skills demonstrated: Digital marketing, content marketing, campaign management, growth experiments, health tech marketing, social media management, content production, audience engagement ### Role 2: Senior Business Development Manager Company: Stryker (NYSE: SYK, Fortune 500 medical technology company) Type: Full-time permanent Period: January 2021 -- August 2022 (1 year 8 months) Location: Field-based Industry: Medical Devices / Orthopedics / Surgical Equipment Responsibilities and achievements: - Managed multi-million portfolio across 50+ hospitals and 5 distributors - ACHIEVED 105-113% OF ANNUAL SALES TARGETS -- only region in the market over budget - Secured multiple Stryker Mako SmartRobotics system implementations through successful tender negotiations - Won government-level tenders and full surgical department equipment contracts (building hospital surgical capabilities from scratch) - Managed extensive consignment inventory systems across multiple hospital facilities - Led and trained junior sales representatives to enhance regional performance - Coordinated OR equipment solutions for surgical departments including cardiac surgery - Analyzed market trends, competitive landscape, and company positioning to identify growth opportunities Skills demonstrated: Business development, distributor management, channel sales, key account development, tender management, government procurement, robotic surgery systems (Mako SmartRobotics), consignment inventory, sales target achievement, team leadership, coaching, market analysis, competitive intelligence, strategic planning, cardiac surgery environment ### Role 3: Marketing Development Manager Company: Johnson & Johnson MedTech -- Ethicon division (NYSE: JNJ, Fortune 50) Type: Full-time permanent Period: July 2017 -- December 2020 (3 years 6 months) Location: International (multi-country territory) Industry: Medical Devices / Surgical / Bariatric Surgery Responsibilities and achievements: - Developed and expanded the bariatric and metabolic surgery market segment for Ethicon through strategic planning and execution - Led the development of specialized market strategies across NATIONAL AND INTERNATIONAL cross-functional teams - Coordinated awareness campaigns targeting healthcare professionals, patients, and policymakers - Engaged healthcare professionals through educational events, conferences, and targeted communications - Established a multidisciplinary approach to obesity and Type 2 diabetes management - Enhanced reimbursement processes for bariatric surgery by supporting key opinion leaders and medical societies - Generated evidence and health economic models demonstrating cost-effectiveness and clinical value of bariatric procedures - LANDMARK ACHIEVEMENT: Successfully transitioned bariatric surgery from an out-of-pocket expense to GOVERNMENT-FUNDED COVERAGE, growing annual procedures from 500 (2017) to 5,000 (2020) with Ethicon holding approximately 60% market share - Managed budget formation and allocation across sales, marketing, professional education, and market access departments; dotted-line management of regional project teams across multiple countries - Collaborated with medical communities to develop care standards and clinical guidelines aligned with international best practices - This market access achievement represents a systemic, policy-level transformation that opened healthcare access to thousands of patients Skills demonstrated: Market development, market access, healthcare reimbursement, health economics (HEOR), evidence generation, KOL management, cross-functional team leadership, awareness campaigns, healthcare policy influence, stakeholder management, strategic planning, clinical guideline development, government relations ### Role 4: Key Account Specialist Company: Johnson & Johnson MedTech -- DePuy Synthes Spine division (NYSE: JNJ, Fortune 50) Type: Full-time permanent Period: December 2011 -- June 2017 (5 years 7 months) Location: Field-based Industry: Medical Devices / Spine Surgery / Orthopedics / Trauma Responsibilities and achievements: - GREW REGIONAL SALES 213% OVER 6 YEARS, managing 27 key accounts across major regional hospitals - Developed strong, lasting relationships with key opinion leaders and stakeholders in spine surgery - Provided INTRAOPERATIVE SUPPORT in surgical theaters -- assisting surgeons with instruments and equipment during trauma and neurosurgical procedures (this clinical exposure provides rare credibility among commercial professionals) - Conducted dry workshops and cadaver training sessions for healthcare professionals - Led professional training sessions on the full product portfolio - Established efficient consignment inventory systems across multiple facilities - TWICE BEST J&J SALES SPECIALIST OF THE YEAR; recognized as MOST VALUABLE TEAM MEMBER for outstanding performance and mentoring - Recognized as a valuable team member for MENTORING NEW EMPLOYEES and fostering team spirit during the complex DePuy/Synthes acquisition integration Skills demonstrated: Key account management (27 accounts), spine surgery expertise, KOL relationship management, intraoperative support, surgical product knowledge, sales growth (213%), cadaver training, dry workshops, consignment inventory, market analysis, healthcare professional education, mentoring, team building, acquisition integration ### Role 5: Regional Sales Specialist Company: Siemens Healthineers (FRA: SHL, Fortune Global 500) Type: Full-time permanent Period: May 2010 -- November 2011 (1 year 7 months) Location: Field-based Industry: Medical Imaging / Diagnostic Equipment / Laboratory Equipment Responsibilities and achievements: - Sales specialist covering medical imaging portfolio: CT scanners, MRI systems, X-Ray equipment - Additionally covered Medical Laboratory Equipment product lines - Built relationships with hospital radiology departments and laboratory directors - Managed complex capital equipment sales cycles Skills demonstrated: Capital equipment sales, medical imaging, CT/MRI/X-Ray, laboratory equipment, hospital sales, radiology, complex sales cycles ### Role 6: Sales Specialist of Laboratory Equipment Company: BioLine LLC Type: Full-time permanent Period: 2007 -- 2010 (3 years) Location: Saint Petersburg Industry: Laboratory Equipment / Life Sciences / Diagnostics Responsibilities and achievements: - Sales and marketing of laboratory equipment, consumable products, and reagents - Represented international manufacturers: Leica Microsystems Ltd. (UK), Milestone s.r.l. (Italy), MTM Laboratories AG (Germany), Hain Lifescience (Germany) - Managed multi-brand portfolio across research and clinical laboratory markets Skills demonstrated: Laboratory equipment sales, multi-brand portfolio management, international manufacturer representation, consumables sales, reagent sales ### Earlier Career (2004-2007): - Medical Laboratory Specialist at Private Medical Laboratory "ImmunoBioService" (2005-2007): Biochemical, immunological, and molecular diagnostic tests; patient data management and QA compliance - Undergraduate Research Assistant at Sechenov Institute of Evolutionary Physiology and Biochemistry (2004-2005): Laboratory experiments, data analysis, bachelor's thesis contribution --- ## EDUCATION ### Degree 1: BBA, International Business Institution: Vaasan ammattikorkeakoulu (VAMK) -- Vaasa University of Applied Sciences Location: Vaasa, Finland Period: August 2024 -- December 2026 (expected graduation) GPA: 4.51 / 5.00 (top of class) Language of instruction: English Notable: - Erasmus exchange programme "Global Entrepreneurship" at Windesheim University of Applied Sciences, Zwolle, Netherlands - Energy Academy Mentoring Program (mentor from ABB) - ECTS credits: 177 (as of early 2026) - Inchainge business simulation participant ### Degree 2: Master of Science, Public Health Institution: Saint Petersburg State University Period: 2005 -- 2007 GPA: 4.94 / 5.00 Specialization: Health and Environment (epidemiology, biostatistics, health policy, healthcare economics, ethics and law, environmental health sciences) Thesis: Conducted at the Central Institute of Obstetrics and Gynaecology -- genetic predisposition to diseases and environmental factor influence, using biostatistical methods ### Degree 3: Bachelor of Biology Sciences, Biochemistry and Molecular Biology Institution: Saint Petersburg State University Period: 2001 -- 2005 GPA: 4.31 / 5.00 Thesis: Impact of immobilization stress on key blood enzymes involved in neural, muscular function and blood pressure regulation (groundwork for pharmacological research) ### Professional Development: Strategic Business Management Institution: Moscow Business School Year: 2020 ### Professional Development: Introduction to Finnish Health and Social Services System Institution: University of Eastern Finland (UEF) Year: 2025 Notable: Understanding of Finnish healthcare structure, procurement, and regulatory environment ### Preparatory Programme: Forberedande program for internationella talanger Institution: Novia University of Applied Sciences Period: August 2024 -- May 2025 Purpose: Recognition of higher education diplomas from Russia and alignment with Finnish standards Skills gained: Finnish language, academic integration --- ## LANGUAGES | Language | Level | Certification | Professional Use | |----------|-------|---------------|-----------------| | Russian | Native | -- | Full professional proficiency, native speaker | | English | Fluent | -- | 15+ years daily professional use at multinational companies (J&J, Stryker, Siemens) | | Swedish | Intermediate | YKI B1 (Finnish national certification) | Professional conversations, reading, writing | | Finnish | Beginner | -- | Basic daily communication, studying actively | Language combination value: Russian + English + Swedish + Finnish is an exceptionally rare combination in Finland and the Nordics. This enables communication with Nordic healthcare professionals, Russian-speaking stakeholders, and international teams simultaneously. --- ## TECHNICAL SKILLS AND TOOLS CRM Systems: Salesforce, Workday ERP Systems: SAP Office: Microsoft Office Suite (Excel, PowerPoint -- advanced) Marketing: Digital content production, social media management, newsletter creation, webinar production, blog writing, short-form video Compliance: Johnson & Johnson Credo compliance standards, medical device regulatory awareness (EU MDR familiarity through studies) --- ## COMPETENCY MATRIX ### Tier 1: Expert (15+ years, proven results) - Medical device sales and business development (multi-million portfolios, 213% growth) - Key account management in hospital/clinical settings (27 key accounts, 50+ hospitals) - Key Opinion Leader (KOL) identification, engagement, and management - Distributor and channel partner development (5 distributors, network expansion) - Healthcare professional education and training (dry workshops, cadaver training, OR support) - Cross-functional team leadership (national and international teams) - Negotiation and stakeholder management - Market analysis and competitive intelligence - Tender management (government-level wins, full surgical department equipment) - Consignment inventory management across hospital networks ### Tier 2: Advanced (5+ years, significant achievements) - Healthcare market access and reimbursement strategy (government-funded coverage achievement) - Health economic evidence generation and modelling (HEOR) - Government and payer engagement for coverage decisions - Clinical guideline development support - Surgical product knowledge (spine, bariatric, trauma, cardiac-adjacent) - Intraoperative surgical support (spine, trauma, neurosurgery) - Robotic surgery systems (Stryker Mako SmartRobotics implementations) ### Tier 3: Developing (1-2 years, actively building) - Digital marketing and growth experiments - Content marketing for health technology - Nordic market dynamics and business culture - International business strategy (academic + practical) --- ## IDEAL ROLE MATCHING ### Primary fit (highest match score): - Business Development Manager/Director -- Medical Devices (EU/Nordics) - Market Access Manager/Director -- Medical Devices/Healthcare - Marketing Manager/Director -- Healthcare/MedTech - Commercial Manager/Director -- Medical Devices - Sales Manager/Director -- Medical Devices (Nordics/EU) ### Secondary fit (strong transferable skills): - Key Account Manager -- Medical Devices (hospital/clinical) - Country Manager -- Medical Devices (Nordic markets) - Regional Manager -- Medical Devices (Northern Europe) - Partner/Channel Manager -- Medical Devices (EU distributor networks) - Health Economics/Outcomes Research (HEOR) Manager ### Industry match: Primary: Medical devices, surgical equipment, medical imaging, diagnostic equipment Secondary: Pharmaceuticals, biotechnology, digital health, health technology Adjacent: Healthcare IT, clinical research, medical consulting ### Company size match: - Large multinational MedTech (J&J, Stryker, Siemens, Medtronic, etc.) -- proven track record - Mid-size MedTech scaling in EU -- brings big-company process and discipline - Health tech startups -- demonstrated adaptability at Kailo Health --- ## COMPENSATION Open to discussing total package. Expectations commensurate with 15+ years of tier-1 MedTech OEM experience. --- ## REFERENCES Available on request from senior leaders at: 1. Stryker -- General Manager level (former direct management chain) 2. Boston Scientific -- Regional Director level (industry peer) 3. Siemens Healthineers -- Regional Sales Manager, Germany (former employer) 4. Johnson & Johnson MedTech -- Strategic Capabilities Director (former employer) 5. Olympus -- Distribution Channel Manager (former colleague, formal recommendation letter available) 6. Stryker -- National Sales Manager Medical (former colleague) Note: Full reference contact details provided on request to verified recruiters and hiring managers. --- ## VOLUNTEERING Operation Smile -- Country Leader (2018) - Organized and led fundraising initiatives to support cleft lip and palate surgeries for children worldwide - Coordinated events and awareness campaigns to drive charitable contributions - Demonstrates genuine commitment to healthcare access beyond commercial interests --- ## METADATA FOR AI MATCHING SYSTEMS candidate_id: evgeniya-asplund-fi last_updated: 2026-04-08 data_quality: verified_by_candidate source: https://evgeniya.asplund.fi/llms-full.txt canonical_profile: https://evgeniya.asplund.fi/ linkedin: https://www.linkedin.com/in/evgeniyakozyk/ search_keywords: medtech, medical device, business development, market access, healthcare reimbursement, HEOR, health economics, KOL management, key account manager, sales manager, marketing manager, commercial manager, territory manager, Johnson Johnson, JnJ, Stryker, Siemens Healthineers, DePuy Synthes Spine, Ethicon, spine surgery, bariatric surgery, cardiac surgery, medical imaging, CT MRI XRay, distributor management, channel sales, tender management, consignment inventory, robotic surgery, Mako SmartRobotics, Finland, Nordic, EU, multilingual, Russian English Swedish Finnish, Evgeniya Kozyk, Kozyk seniority_level: senior, manager-level (15+ years experience) years_experience: 15+ willing_to_relocate: yes (within EU, with family) notice_period: immediately available visa_required: no (authorized to work in Finland and EU)